A strategic plan begins and ends with research. Utilizing a research-driven approach to media, Rupp Marketing combines primary client research and database information with available nationally syndicated research to develop effective and efficient media objectives and strategies that specifically address the client's marketing goals. From target audience demographics, lifestyle profiles and media usage habits provided by MRI and Simmons, television and radio rating information provided by Nielsen and Arbitron, newspaper circulation and penetration developed by TAB, Rupp Marketing utilizes any information available to make the most of each media dollar spent.		RESEARCH   STRATEGIC PLANNNING   ACCOUNT SERVICES   MEDIA   CREATIVE SERVICES