Case Study: Cash Magic
Cash Magic Casino Facilities
No Data Found
Cash Magic Players Club Members
No Data Found
2000
- Jalou Gaming begins operation in Louisiana with with the purchase of one video poker travel center in Houma
- Rupp Marketing is hired to develop a strategic marketing plan with an eye toward statewide growth
2001
- Cash Magic brand is developed and attached to the casino component of the company’s business model
- Rupp Marketing directs extensive consumer research efforts, including in-depth focus group testing
- This new consumer-driven information leads to enhancements in operational policies and marketing/advertising tactics
2003
- Rupp Marketing works with Cash Magic management to develop the state’s first video poker player loyalty program – The Magic Cash Rewards Program
2004
- Agency institutes a new variable data direct mail program targeted to Magic Cash Rewards members
2005-present
- Statewide advertising campaigns are produced and implemented throughout major and secondary media markets
- Magic Cash Rewards program membership experiences consistent growth each year
- On-going success allows for company growth with 26 casinos in operation by 2024, with new acquisitions annually